This week in the Wednesday Wrap, Twitter explains its new products, Don Draper gets milk and the Metro prepares for underground domination. These are the stories we’ve been talking about lately, tell us yours @ActiveIntlUK
New Twitter Ads For Small Businesses Explained
Twitter has released a really simple video explaining its two products for small businesses: promoted accounts and promoted tweets. In Californian drawl, the narrator explains that no new content is required and the promotions are automatically targeted based on interests and engagement.
Not just for Twitter neophytes, this video is music to the ears of all those with a bit too much confusion in their lives. Recommend.
Putting the ad back in Mad Men
Last week saw the launch of the fifth series of Mad Men on Sky Atlantic, and brands like American Airlines and the Milk Marketing Forum dug out their 1960s ads and joined in the Madison Avenue fanfare.
Metro fights for tube attention monopoly
Metro, the free newspaper launched its first consumer marketing campaign to raise awareness of the tablet edition of its newspaper.
This comes in the wake of the announcement that TFL and Virgin Media will offer WiFi to passengers at all underground stations, potentially stealing Metro’s monopoly on commuters’ attention underground.
Metro reported last month that almost one third of its UK website traffic came from mobile devices and the iPad app racked up more than 360,000 downloads between October 2011 and February this year.