Things we’ve seen… things we love

Posted by
19 7 2012

This week, media agencies lament the latest IPA Bellwether report, TiVo lays the foundations for a new TV ad buying model and the BBC launches a fictional bagel shop to put Facebook likes to the test.

These are our water-cooler moments this week. Tell us yours @ActiveIntlUK

Companies cut back on big-brand advertising

The IPA Bellwether report published last week found that there has been a trend towards ‘quick win’ promotions including point of sale discount promotions and coupons to attract customers.

This is a sign of the times, says Chris Williamson, chief economist at Markit, who compiled the survey.  He said that companies tended to increase big brand campaigns in good economies but have been cutting back of late.

Sales revenues and profit margins are the words du jour but what does this mean for the industry?

"How effective really is TV advertising?

We’re about to find out, according to TiVo, which has just bought TRA, a company that quantifies the impact of television advertising with household purchases.

TRA has more than 45 brand clients and 27 network clients including CBS, A&E, Proctor & Gamble, and Starcom MediaVest Group.  Neilson is looking more primitive by the hour…

Do you really like me?

The BBC has taken the Facebook advertising debate into its own hands with technology correspondent, Rory Cellan-Jones launching his fictional bagel business and marketing it through the site.

In the damning study of the value of Facebook ‘likes’, Mr Cellan-Jones tells us that his Page garnered over 1600  likes  despite offering no products or interesting comment.

Take a look at the video – what do you think?

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