This week in the Thursday Wrap, Twitter still reigns on mobile, YouView launches to widespread media interest and we look at some mouth watering campaigns for our noses.
These are the stories we’ve been talking about this week, tell us yours @ActiveIntlUK
Twitter still winning the mobile ad war
Facebook is still playing catch up to Twitter when it comes to mobile ads, and it’s all down to differences in their original propositions, according to Emma Barnett at the Telegraph.
Twitter by design lends itself to mobile: it is instant, it is relevant and most importantly, it is what’s happening now. 140 characters may take some creativity to get your brand message across through a promoted tweet, but it forces brands to make a valuable contribution with their ads.
Facebook on the other hand has moved toward a magazine format, a round-up of mixed media posts suitable for digest on a bigger screen. Its format isn’t easily translatable to mobile, so it’s no surprise that its ads aren’t either.
With Facebook’s new mobile app design in the offing, it will be interesting to see how it marries its desktop vision with mobile.
Everyone wants a piece of YouView
As YouView launches this morning, the rumour mills are circulating about Channel 5’s sustained intention to invest in its ad platforms.
Suddenly a connected second screen becomes a reality and advertisers can synergise their messages across all devices connected to their home Wi-Fi network.
Will marketers finally get their long-awaited insight into the consumer’s home and use it to create high-impact, targeted and engaging campaigns? Let’s hope so.
The new era of outdoor
Earlier this year, we at Active International HQ in London were lucky enough to stumble upon a bus stop which not only smelled of delicious Mr Kipling’s Angel Slices, but gave us a slice as well.
Situated down the street from our offices, it perhaps was not the healthiest treat for our morning commute to work, but it certainly got us thinking about what else could be done with this break into fifth sense marketing.
Here is a great blog showing the best in smell-vertising (usually a lot more appetising than it sounds!), including campaigns from McCain and Greggs from JCDecaux.