This week in Things we’ve seen… things we love, Android continues to dominate the global mobile market, publisher Grand Parade goes ‘all in’ on a betting magazine, all of this while King Kong and a T-Rex run amok around the country’s capital…
These are the stories we’ve been talking about lately, tell us yours @ActiveIntlUK
ZenithOptimedia unveils ‘Live ROI’ proposition
This week ZenithOptimedia revealed its global strategic positioning named ‘Live ROI’, according to AdWeek.
The new focus is designed to reflect the growing prevalence of digital and online media and the need for a “real time approach,” as global chief executive Steve King puts it. The new positioning will be backed with a suite of new products and a corporate rebranding – watch this space!
Android dominates mobile ad impressions
Android smartphones are leading the mobile ad market accounting for more than a fifth (22.2%) of all ad impressions during Q4 of 2011.
InMobi’s latest Mobile Insights quarterly report showed that the platform enjoyed a 0.9% rise in its share of overall impressions. Nokia may be lagging behind in the smartphone stakes but the accessibility of its other models is proving a virtue as it placed second with 18.4%, meanwhile Apple was just 0.2% further back at 18.2%.
The figures take into account a meagre 283 billion mobile ad impressions that was bolstered by a 26% increase in smartphone impressions. Nokia’s popularity in developing countries such it crowned most popular manufacturer, while Apple’s iPhone, iPad, and iPod took the top threspots for individual handsets.
Football betting gets its own magazine
All bets are in and it appears that publisher Grand Parade is looking to take advantage of the £6bn UK betting industry with a magazine dedicated to football gambling.
The magazine, which launches this Friday, is called Citibet and has been led by former FHM and Rolling Stone editor Ed Needham. The free magazine runs under the heading ‘Weekend Football Intelligence’ and will be distributed by street merchandisers across underground and mainline stations across London. Coral, Betfair, Sporting Index, and William Hill are among the first advertisers.
A tenner says it’ll be a hit.
King Kong and T-Rex run riot in London
Film Studio Universal Pictures unveiled its free Augmented Reality app that aims to terrify and delight punters in equal measure by bringing the likes of King Kong and a T-Rex to life at London landmarks
The move is to celebrate the film studio’s 100th anniversary and gives users the chance to see the Tyrannosaurus Rex from ‘Jurassic Park’ (well, a 3D image of one anyway) terrorise Buckingham Palace, King Kong scaling Nelson’s Column and the car from Back to the Future’ flying over Big Ben
The app will work in conjunction with 15 limited edition DVD and Blu-ray covers and can be operated by pointing a compatible mobile device at the designated landmark.