Ads are created to make you buy – buy a product, buy into a concept, buy into a lifestyle. The ads that really stick are the ads that go a step further, often in a more abstract way than some good angles of the product at its shiniest.
Ads, like stories, if told well can inspire you to change – your lifestyle, your hobbies, your mind-set.
Here is a collection that not only struck a serious chord with me, but also with millions of others around the world.
Van Damme has inspired me to take up gymnastics and work on my fitness. I’ve just renewed my subscription to the gym – and I plan to start using it!
How we see ourselves, and how others see us. Dove proved how harshly we women judge ourselves – and why we shouldn’t.
My personal favorite, having inspired me to give many olive branches – Foot Locker’s ‘Week of Greatness’. If Mike Tyson and Evander Holyfield can hug it out and make up, anyone can.