Active and Ultravision Partner with Clear Channel UK Brand Storm to Digitise Cromination

Posted by Active International Around the office
29 10 2015

Ultravision International, the global leader in the manufacture of LED displays, is partnering with media giant Clear Channel UK to provide 1200 Ultravison LED display panels at the installation known as Storm Cromination London.

Ultravision International, the global leader in the manufacture of LED displays, is partnering with media giant Clear Channel UK to provide 1200 Ultravison LED display panels at the installation known as Storm Cromination London.

Storm has announced plans to completely transform the flagship Cromwell Road site into a state-of-the-art digital advertising opportunity. The LED displays, developed by Ultravision International were made available to Clear Channel through its partnership with Active International UK.

As the global leader in Corporate Trade, Active has successfully helped many of the world’s leading brands recover value, increase market share, and generate incremental ad budget. In turn, this allows Active to help both protect and also deliver incremental advertising revenue for our media partners. Active’s media partners are then able to utilise their own media space to be able to more efficiently fund purchases of goods and services instead of cash.

"Ultravision is excited to be partnered with Clear Channel UK to provide our new technologically advanced Master Series Ultrapanel, for Storm Cromination London. This project will elevate the Cromwell Road site to the premier advertising site in London," said William Hall, CEO and co-founder of Ultravision International.

"Our Cromwell Road site is one of the UK’s most famous Out Of Home advertising sites and transforming it to digital is one of the biggest projects Clear Channel is undertaking anywhere in the world this year." said Will Ramage, Business Development Director at Clear Channel UK. "We believe combining six state-of-the-art Ultravision screens with the site’s famous special build capabilities will mean Storm Cromination London can offer advertisers the most creative space in UK Out Of Home media.”

Brands will have the opportunity to impact 2 million commuter’s bi-weekly on Cromwell Road, Europe’s busiest A-road which connects London to Heathrow airport.

"The installation at Cromwell Road is the latest step in Active’s burgeoning relationship with Clear Channel UK. "We are proud to be involved in the most iconic of all Out Of Home sites, " said Mark Chippendale, UK managing director, Active International.

The lightweight Ultravision Ultrapanel allowed Clear Channel UK to offer advertisers responsive content while retaining the special build elements that made Cromination famous. Advertisers will be able to purchase the entire 72-meter Ultravision LED Display, one of the longest in Europe. State-of-the-art digital capabilities allow for dynamic and reactive advertising copy and enable the screens to be utilised to suit specific campaign needs – whether this is displaying different brand creative on each screen or working in synchronisation to create one unified execution.

* Team Clear Channel picked up the award for the 'Best Digital Billboard' for the Cromination London campaign at the GALA awards

 

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