The first proActive series event

Posted by Travel
10 10 2016

On Wednesday 5th October we welcomed select members of the tourist and travel industry to join us for breakfast.

The first proActive series event

On Wednesday 5th October we welcomed select members of the tourist and travel industry to join us for breakfast.

During breakfast, we had an informative presentation from our very own Jamie Snook on the importance of social media, focusing on paid social media advertising within the travel industry. 

Interesting Stats

  • 50% of all travellers post their experiences to social media according to World Travel Monitor ® figures
  • 72% of Facebook users said their friend's photos inspired their travel plans
  • EyeforTravel researchers state 60 % of travel companies are using Instagram to showcase travel destinations
  • £32 billion spend on Digital Travel sales is predicted for 2017

When you consider and combine these statistics with the growing trend of multi-screening; paid social is not a channel that can be easily ignored in marketing strategies! 

If you would like to know more about paid social and how Active International can help your travel business succeed with digital/social advertising get in touch:

Nicola Withington
Head of Travel & Events
+44 (0) 20 7520 6694

PROActive Series

This event was the first in the proActive series, and we will continue producing informative content and inviting professionals to learn and network with relevant Thought Leaders.

The feedback we have had from the event has been really positive and will be useful in shaping the rest of our series in 2017.

"The workshop was really interesting and staff really professional and kind"

"Great seminar, appreciated by myself and colleague"


Contact us

If you'd like to work with us or find out more information about Active, get in touch with us by email or phone

020 7520 6666