Case studies

Automotive Car Manufacturer

Classic solution
Classic solution

In a fast moving consumer driven marketplace, companies can often find themselves with excess, short dated or obsolete stock or assets which are tying up capital that could be better utilised within the business or are facing a write down in value. Active classic solution allows clients to use these assets to part fund future marketing activity or business costs, releasing the capital or realising Extra Value from the asset.

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Case study classic solution – automotive

The Challenge

A top car manufacturer had a stock of vehicles from the outgoing model that were unregistered, but no longer in demand by the dealership network. The stock was facing a value write down when Active were called in.

Our Solution

  1. Active worked with the car manufacturer to develop a dealer promotion
  2. The manufacturer discounted the vehicles to dealerships
  3. Active issued Trade Credits to make up the difference between the book value and the new discounted price
  4. The client sold all the outstanding stock without facing a loss of value
  5. The Trade Credits were used to part fund TV and press activity

The Benefits


Photo of John Charlesworth

Contact us

If you'd like to find out more about our Corporate Trade and working with us, get in touch with John Charlesworth, our Head of Commercial Partnerships by email or phone

020 7520 6630

This solution could work for you if you...

  • Have capital tied up in slow moving or obsolete assets

  • Want to restore value to the business

  • Are looking to increment UK Marketing budgets