Case studies

Food & Drink Frozen Food Manufacturer

Classic solution
Classic solution

In a fast moving consumer driven marketplace, companies can often find themselves with excess, short dated or obsolete stock or assets which are tying up capital that could be better utilised within the business or are facing a write down in value. Active classic solution allows clients to use these assets to part fund future marketing activity or business costs, releasing the capital or realising Extra Value from the asset.

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Case study classic solution – food and drink

The Challenge

A frozen food manufacturer in the process of updating its production line wanted to maximise the value they achieved from the sale of their obsolete machinery.

Our Solution

  1. Active worked with the frozen food manufacturer to develop a dealer promotion
  2. Active established the value of the machinery via the manufacturer’s current disposal route
  3. Active agreed to purchase the machinery in exchange for a higher ratio of Trade Credits
  4. The machinery was sold using the manufacturer’s established disposal route
  5. The frozen food manufacturer used the Trade Credits to increase their media budget part funding TV, sponsorship, press and outdoor activity
  6. The client received greater value in media than selling the machinery directly would have generated in cash
  7. Active has subsequently purchased further machinery from the client

The Benefits


Photo of John Charlesworth

Contact us

If you'd like to find out more about our Corporate Trade and working with us, get in touch with John Charlesworth, our Head of Commercial Partnerships by email or phone

020 7520 6630

This solution could work for you if you...

  • Have capital tied up in slow moving or obsolete assets

  • Want to restore value to the business

  • Are looking to increment UK Marketing budgets