Case studies

Food & Drink Fast Food Chain

Guaranteed ROI Solution
Guaranteed ROI Solution

Finding new business routes and new customers is a constant challenge for most businesses, working with Active International can guarantee ROI from your marketing spend even before your campaign goes live.

Solutions

Case study guaranteed ROI solution – fast food chain

The Challenge

A fast food chain looking to utilise Video On Demand (VOD) for the first time were concerned about the potential return in new business that the digital campaign would generate.

Our Solution

  1. Active worked with the fast food chain’s media agency to identify Active VOD partners that were aligned with the client’s target audience
  2. Active Traded the client’s VOD campaign
  3. Active agreed to purchase an agreed percentage of the net media cost in vouchers to spend in their restaurants
  4. The structure of the arrangement delivered the client guaranteed ROI even before the VOD campaign went live
  5. Vouchers were traded with media owners as staff incentives. The media owners paid Active in media space

The Benefits


Photo of John Charlesworth

Contact us

If you'd like to find out more about our Corporate Trade and working with us, get in touch with John Charlesworth, our Head of Commercial Partnerships by email or phone

020 7520 6630

This solution could work for you if you...

  • Have a product and/or service

  • Want to attract new customers

  • Are looking to increment UK Marketing budgets