This solution could work for you if...
- Have an inventory problem for Active to solve before any media runs
- Need help to find an overseas distribution channel
- Have an existing relationship with Active so you know that you will spend the Trade Credits in the near future
- Are a manufacturer predominantly based in the UK
The Challenge
A major UK tour operator was looking to drive new business in the face of a challenging travel environment.
Our Solution
- Active worked with the client’s existing media agency to identify and recommend Tradable opportunities and partners
- Active agreed to purchase a defined percentage of the net media cost in new business
- Bookings were transacted via the company’s website at the market rate
- The tour operator received significant guaranteed ROI from the marketing campaign
- All of the holidays purchased were those prioritised by the tour operator
The Benefits
- Received a guaranteed percentage of the media cost in sales of holidays even before the campaign went live
- Received increased investment from the tour operator
- Drove sales of holidays that were purchased by media partners, client partners and friends and family who paid with their product, service or cash
