Case studies

Food & Drink Drinks Brand

Marketing and Stock Solution
Marketing and Stock Solution

Brand requirements and marketing goals are often greater than the budget that is allocated to fulfil those goals, this prevents brands from achieving the stand out they require in a busy consumer landscape. Active allows companies to increase marketing budgets by part paying for the media cost in stock making budgets go further and driving greater impact for your brand.

Solutions

Case study marketing and stock solution – food and drink

The Challenge

A drinks brand was upgrading one of its products which required current stocks to be sold quickly so as to make way for a new variant.

Our Solution

  1. Active worked with the manufacturer’s media agency to identify Tradable media. By working with Active the client was able to pay for the media plan partly in cash and partly using their excess stock
  2. Active paid for the stock at full wholesale price
  3. Active Traded the stock with various charity, social and media events in exchange for hospitality and tickets
  4. There was further PR for the drinks brand through sampling and presence at the event

The Benefits


Photo of John Charlesworth

Contact us

If you'd like to find out more about our Corporate Trade and working with us, get in touch with John Charlesworth, our Head of Commercial Partnerships by email or phone

020 7520 6630

This solution could work for you if you...

  • Have an inventory problem for Active to solve before any media run

  • Need help to find an overseas distribution channel

  • Have an existing relationship with Active so you know that you will spend the Trade Credits in the near future

  • Are a manufacturer predominantly based in the UK