Case studies

General Retail Multinational Retailer

Marketing and Stock Solution
Marketing and Stock Solution

Brand requirements and marketing goals are often greater than the budget that is allocated to fulfil those goals, this prevents brands from achieving the stand out they require in a busy consumer landscape. Active allows companies to increase marketing budgets by part paying for the media cost in stock making budgets go further and driving greater impact for your brand.

Solutions

Case study marketing and stock solution – general retail

This solution could work for you if you...

  • Have an inventory problem for Active to solve before any media runs
  • Need help to find an overseas distribution channel
  • Have an existing relationship with Active so you know that you will spend the Trade Credits in the near future
  • Are a manufacturer predominantly based in the UK

The Challenge

A well-known retailer was looking to launch an online movie streaming service and wanted to maximise their new customers.

Our Solution

  1. Active worked with the media agency to identify and recommend Tradable opportunities and partners
  2. Active Traded the resultant media spend, and bought back an agreed amount of gift vouchers in cash from the client
  3. Vouchers were Traded with media partners (in return for media space) to be used for staff incentives and reader promotions. The remainder were sold through our Friends & Family site

The Benefits


Photo of John Charlesworth

Contact us

If you'd like to find out more about our Corporate Trade and working with us, get in touch with John Charlesworth, our Head of Commercial Partnerships by email or phone

020 7520 6630

This solution could work for you if you...

  • Have a product and/or service

  • Want to attract new customers

  • Have a UK Marketing budget