This solution could work for you if you...
- Have an inventory problem for Active to solve before any media runs
- Need help to find an overseas distribution channel
- Have an existing relationship with Active so you know that you will spend the Trade Credits in the near future
- Are a manufacturer predominantly based in the UK
A well-known retailer was looking to launch an online movie streaming service and
wanted to maximise their new customers.
- Active worked with the media agency to identify and recommend Tradable opportunities and partners
- Active Traded the resultant media spend, and bought back an agreed amount of gift vouchers in cash from the client
- Vouchers were Traded with media partners (in return for media space) to be used for staff incentives and reader promotions. The remainder were sold through our Friends & Family site
- Helped facilitate media spend and increased media efficiency by generating increased ROI for the client
- Reader promotions drove magazine subscriptions
- Media Partners were able to pay for gift vouchers using their media space
- Gained media space as payment for the vouchers
- Media space was then sold to clients in exchange for cash and stock