Case studies

Travel Hotel Group

Marketing and Stock Solution
Marketing and Stock Solution

Brand requirements and marketing goals are often greater than the budget that is allocated to fulfil those goals, this prevents brands from achieving the stand out they require in a busy consumer landscape. Active allows companies to increase marketing budgets by part paying for the media cost in stock making budgets go further and driving greater impact for your brand.

Solutions

Case study marketing and stock solution – hotels

The Challenge

A hotel group wanted to promote offers available to increase occupancy.

Our Solution

  1. Active’s travel department established our demand for the rooms and conferencing facilities
  2. Active then agreed to fund the marketing campaign with Active’s media partners in exchange for a greater value of hotel rooms and conferencing
  3. Hotel rooms were booked at the best available rates
  4. The hotel promoted their special offers in a number of major newspapers
  5. Active traded the hotel rooms and conferencing facilities with media partners, facilitating their sales conferences
  6. All food and beverage costs were paid directly to the hotel as normal

The Benefits


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Contact us

If you'd like to find out more about our Corporate Trade and working with us, get in touch with John Charlesworth, our Head of Commercial Partnerships by email or phone

020 7520 6630

This solution could work for you if you...

  • Have a product and/or service

  • Want to attract new customers

  • Have a UK Marketing budget