Upfront Trade Credit Deal
Active resold the stock
Direct Marketing and retail manufacturer
Our client had a surplus inventory of new can openers and wanted to find a market for them outside the UK.
Active negotiated a deal with a German retailer. The can openers were delivered to a repackaging company to make the goods compliant with German language and standards. All the goods were delivered and sold through retail outlets.
The client spent their Trade Credit as part-payment for TV advertising and printing services and over six years generated Extra Value in excess of £1m.
This deal could work for you if you:
- Have an inventory problem for Active to solve before any media has run
- Need help to find an overseas distribution channel
- Have an existing relationship with Active so you know that you will spend the Trade Credits in the near future
- Are a manufacturer predominantly based in the UK