Upfront Trade Credit Deal

Client Guaranteed stock later


High-end retailer


The client wanted to book a media campaign prior to a range change much later in the year.


Active placed media six months before the scheduled range change, at which point the client guaranteed Active a proportion of the excess inventory to cover payment for the Trade Credits used against the advertising earlier in the year.


In one year, Active has placed media and spent £161,000 of Trade Credits with the client supplying the inventory six months later.

This deal could work for you if you:

  • Need your advertising to run much earlier than your seasonal stock count
  • Are a furniture, apparel or high street retailer