Pay As You Go Cash Deal

Client:

Leading worldwide travel company

Issue:

A major travel company wished to increase sales through an advertising campaign.

Solution:

Active worked in association with the client’s advertising agency to guarantee an amount of new business through our client base on top of the normal advertising metrics. The client paid for their media in cash as normal and Active paid for all the new business in cash as normal.

Benefit:

Over three years, Active has placed media and guaranteed £150k of new business to be paid in cash from our client base.

This deal could work for you if you:

  • Are looking to drive cash sales by leveraging your advertising spend
  • Are a motor vehicle manufacturer, airline, hotel group or media owner