Upfront Trade Credit Deal
Global basis
Client:
Leading product garden manufacturer
Issue:
A manufacturer wished to identify and tackle a large inventory issue in North America. However, the value of Trade Credits they wanted in return for the inventory was bigger than their North American marketing spend.
Solution:
Active was able to buy and sell the inventory in return for a multi-million pound value in Trade Credits. The Trade Credits were then spent across North America and the UK, France and Germany.
Benefit:
Over the last three years, Active has purchased inventory in North America and spent Trade Credits in the UK, France and Germany.
This deal could work for you if you:
- Have an inventory issue in one country and an advertising spend in others
- Are a multinational manufacturer with a significant global marketing spend
- Are a decision-maker at a corporate headquarters


















