Solutions

Which solution is right for you will depend on your business needs – whether you have stock to sell immediately or not.

Classic – Value Restoration/Release Solution

Gaining Extra Value from excess, short dated or obsolete product, or redundant capital equipment.

In a fast moving consumer driven marketplace, companies can often find themselves with excess, short dated or obsolete stock or assets. These may be tying up capital that could be better utilised within the business or may even be facing a write-down in value. Active's Classic Solution allows clients to use these assets to part fund future marketing activity or business costs, releasing the capital or realising Extra Value from the asset.

1. Client identifies excess stock that is unable to be utilised by the business
2. Active assesses the stock/asset, identifies a remarketing route and makes an offer for the stock in Trade Credits
3. Client lets Active know any caveats or conditions for remarketing their product
4. Client confirms that offer and suitable remarketing routes
5. Active pays client in Trade Credits which replace all or part of the stock/asset value on the balance sheet
6. Active’s (client approved) buyer collects the stock/asset from the clients warehouse
7. Active work with clients media agency and procurement department to spend the Trade Credits in part payment for marketing and other business costs
8. Client realises the agreed value for the stock on spending all their Trade Credits

What happens to the stock/asset? See our remarketing opportunities.

Guaranteed ROI Solution

Guaranteeing new business from advertising.

1. Active International work with your media agency to identify and recommend tradable media opportunities and partners, and estimate the amount of new business that a plan will generate
2. Your agency negotiate quality and price as normal
3. Active and your agency will confirm your media campaign with the media owners
4. Active applies the Extra Value generated by its upfront investments
5. Active introduce you to guaranteed new business  from our client and media partners, up to the agreed percentage of the media campaign
6. You receive the full value of the contract as normal from any client introduced by Active

Marketing and Product Solution

Funding marketing budgets using product.

Brand requirements and marketing goals are often greater than the budget that is allocated to fulfil those goals. This prevents brands from achieving the stand out they require in a busy consumer landscape. Active allows companies to increase marketing budgets by part paying for the media cost in stock, making budgets go further and driving greater impact for your brand.

1. Working with Active International allows clients to maintain or increase marketing budget by part paying for the media cost with product
2. Product inclusion is either first line or overstock
3. Active International work with your media agency to identify and recommend tradable media opportunities and partners
4. Working with Active does not affect the quality or price at which your agency buy your media
5. Active and your agency will confirm your media campaign with the media owners
6. Active will invoice you for the required amount of stock
7. Product will be sold through your agreed remarketing routes

What happens to the product? See our remarketing opportunities.