Active International has appointed Gemma Atkinson as head of business development.
She moves to the new role from Digital Cinema Media where
she was sales director and brings over 13 years of
experience to Active International. In the new position
Atkinson will develop sales strategies targeting advertisers
and media agencies.
Atkinson will report into Active International’s commercial
director Matt Shreeve.
“Her business skills and extensive media industry experience
will be a great asset to the team. The fact she has worked
with Active in the past will mean she will be able to quickly
slot into the team and can make an immediate contribution
towards building on the excellent progress the company has
made over recent years,” said Shreeve.