Gemma Atkison, a former sales director at cinema sales house DCM, has joined corporate barter company Active International as head of business development.
Atkinson joins the company on 7 March and will report to
commercial director Matt Shreeve.
Active International makes money by buying clients’
underperforming stock in return for credit on services such as
media, printing and conference facilities.
Atkinson has previously worked with Active International to
secure corporate trade business within the cinema arena.
Shreeve said: “The fact she has worked with Active in the
past will mean she will be able to quickly slot into the team
and help us grow the business from the moment she joins.”
Atkinson left DCM in November 2009, going on to work at
recruitment agency Hamblyn Selection as recruitment