Press Coverage

Memorabilia ‘will sell out’

16 Apr 2011

ROYAL wedding memorabilia is set to be in huge demand as retailers have under-stocked by an incredible 90 per cent, according to research.

Despite talk of Royal Wedding fatigue, almost a third of Britons plan to spend about £60 on items commemorating Prince William and Kate Middleton’s big day.

Such spending would see retailers rake in about £1billion – but the total value of wedding-related stock in the shops comes to only £133million.

Dean Wilson of corporate trade specialist Active International, which carried out the research, said: “The Royal Wedding has captured our imagination and consumers are keen to invest in a keepsake.

“Retailers seem to be missing a trick and instead of stocking too much, the shelves will empty too soon.”


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