Press Coverage

Royal wedding fever sparks buying frenzy

Ruki Sayid 16 Apr 2011

Royal wedding fever sparks buying frenzy with merchandise sales expected to top £1.7billion

ROYALISTS are set to splurge £1.7billion in an unexpected wave of wedding fever.

Experts have said we will shell out an average of £59.21 on mementos and £115.89 each on food and booze – more than had been predicted.

The big spenders are under-25s with a third planning to celebrate on April 29.

Retail industry adviser Active International said coins and mugs were the most sought-after memorabilia, but it warned there were only enough biscuits, lollipops, masks and chocolates to meet one tenth of demand.

Its UK MD Dean Wilson said: “This certainly refutes claims that the country is suffering from royal wedding fatigue.”

William and Kate

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