In his new role Chippendale will have responsibility for the development and management of the UK business. Dean Wilson will take the role of UK chief executive alongside his responsibilities as vice president international.
Matt Shreeve, the former commercial director of Active
International, left the company at the end of December to
join News International as its trading director. He will not
be directly replaced.
Chippendale left CBS Outdoor in June last year alongside
former managing director Mike Moran. Prior to joining
CBS Outdoor in July 2010 Chippendale was an advisor
and shareholder in Grapeshot, a digital advertising
At News Group Newspapers, publisher of The Sun and
The News of the World, between August 2006 and
September 2008 Chippendale was responsible for display
and classified ad revenue across newspaper, online and
Prior to News Group, Chippendale was vice-president of
media sales for Yahoo Europe and before that he was
director of sales at BSkyB for 12 years until September
2004 where he was responsible for spot ad sales,
sponsorship, text, online and interactive advertising.
Wilson said: “As the UK continues to grow and our
international expansion develops, it became clear we
needed additional leadership to continue to drive our
“Mark provides this leadership as someone who has a
fantastic senior track record across TV, digital, press and
outdoor. Everyone at Active UK is looking forward to Mark
bringing his enthusiasm for the media industry at large and
talent to our business as we continue to grow.”
Chippendale will join Active International at the end of
February. He said: “Corporate barter is now an important part
of the media economy and Active International has been at
the heart of its success.
“I am delighted to be working with Dean and his team to
continue to unlock value for clients, agencies and media