Clear Channel undergoes major UK network investment with Play London plan
Clear Channel has launched Play London, the first stage of an extensive expansion project that will see the number of sites within its premium digital brand Storm more than doubled, a rebrand of its LD6 network in central London and the addition of 40 digital 48-sheet displays to it DOOH portfolio.
The 40 screens, installed by Ultravision International, will form part of a new London Wrap network, while the Storm division is expected to extend is London coverage to 20 locations. The LD6 network, which currently consists of 100 digital six-sheets around the UK, will be rebranded as Adshel Live.
"This is a significant investment, a significant commitment and a significant moment for UK digital out-of-home," submits Andrew Morley, chief executive of Clear Channel UK. "This announcement is about more than brilliant new screens. This is investment with purpose; it's about the right sites that reach the right audience at the right time. The whole portfolio is supported by amazing back-end technology that will allow brands to effortlessly ad-serve content – adding an extra layer of context to pin-sharp creative."