With Media Agencies
Active International UK works alongside media agencies to deliver Extra Value to clients. We currently work with 8 of the top 10 media agencies including MEC, Carat, Havas, OMD, Mindshare and Zenith Optimedia. We Trade in excess of £100m of media billings across TV, press, radio, OOH, digital and cinema.
Active’s involvement in funding your media spend should not change your current planning, approval and invoicing processes. By working with us you will be able to increment your marketing budget and unlock the value held in your stock, or ensure that your campaigns will deliver guaranteed ROI even before your ad is aired.
As part of the Corporate Trading process, Active will work with your media agency to identify areas of your plan that can be part funded with stock. We can make recommendations for additional areas to be included in the plan to maximise the value generated.
It is important to remember:
- We don’t replace our clients’ agencies – they remain to negotiate and plan the media
- We don’t undercut media agencies – all media is paid for at your negotiated rates
- We don’t reduce the quality – all media acquired is as per your media plan
- We don’t affect agency remuneration – we work on a net basis
Take a look at a small selection of the agencies we work with:
Major mobile network
A major mobile network looking for a USP when pitching for corporate contracts found the resources they needed thanks to Active Corporate Trading.
Meet team Active - the industry's top talent.