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At our virtual round table event, we invited senior marketing leaders from our UK clients, Bloom & Wild, Freixenet Copestick and Pret a Manger, to talk us through the lessons they have learnt from a turbulent 2020.
Undoubtedly one of the most fascinating brands of the past year is Just Eat Takeaway, a British-Dutch dot-com company; in this episode, we enjoyed speaking to Canadian subsidiary company SkipTheDishes CEO Kevin Edwards.
Kevin talks about the lessons learned throughout the pandemic; the effect on their business and independent restaurants.
We speak to Steve Dennis, author of 'Remarkable Retail How to Win & Keep Customers in the Age of Disruption'.
Steve gives us an overview of the retail industry; the impacts of shopping mall oversupply, lack of diversified shopping experiences and the evolution of e-commerce. Steve also takes us through 'The 8 Essentials of Remarkable Retail', a framework that guides brands in the design of enduring, highly profitable and intensely customer-centric growth strategies.
In this episode of the What's Next podcast, we speak with Tina Fegent, a leading specialist and consultant in Marketing Procurement. Tina gives her insight into how Marketing Procurement has grown, evolved and where it is headed.
Thanks to Active International's partnership with the Evening Standard, we have delivered the first of a series of advertising pieces for Demelza Hospice Care for Children to help raise awareness and support for this worthy cause.
This week's podcast features quickfire insights into the 'TMT Predictions 2021' report published by Deloitte. Duncan Stewart, Director of Research for Deloitte Canada and co-author of the report, gives us further insight into 3 key topics featured in the report
We chat with Professor Dr Jonathan AJ Wilson, Professor of Brand Strategy and Culture at Regent's University in London. We discussed how businesses can avoid tokenism in advertising & company culture and how the smart money is on embracing this watershed moment.