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The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights TV space or poster sites, both rely on a high occupancy rate to stay profitable.
by Robert Acquaotta I have run out of superlatives to adequately describe the excitement of CES. While walking towards the Sands Convention Center, it struck me that it is hard to tell where the casino ends and the show begins. The environment is similar - same frenzy of seizure-inducing bright lights and same loudness of the crowd - except instead of a sea of slot machines, it is a sea of products and booths.
Active International have announced the successful acquisition of The Digital Gate media consultancy today. The acquisition of The Digital Gate by Active International will bring the agency into a global network of more than 500 employees operating in 14 countries.
“We have worked with Active as a valued partner for over 7 years, over this period they have helped O2 to gain over £10m of new business contracts from a number of our key corporate targets by allowing them to part fund the cost of working with us in product, I look forward to working with Active in the future to drive even more value for the business”
"We've worked with Active International for just over three years now. We barter our event costs in exchange for flights. They are a delight to work with and their account management is prompt and nothing really is much trouble. They have helped us source venues across Europe and negotiated costs on our behalf. They have a quick turnaround for payments of services which means that event last minute event changes can be accounted for. I'm loath to recommend them as we'd like to keep them all to ourselves"