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“The Active team provided a unique opportunity for our business to manage excess stock while providing a value outside of traditional sales. In an aggressive promotional environment, it allowed us to continue long term brand support via the trade credit offer whilst also countering a challenging stock problem and opening the door for a new found value to the product. The team were proactive, supportive and easy to work with both at the strategic and day to day level. They worked hard to be a seamless connection between us and our media team”
“For the past five years I’ve worked with Active’s Retail Marketing team for sourcing and procuring retail fixtures supporting Sharp AQUOS LED TVs as well as our appliance products. Active has been a great partner. They’ve introduced us to some best-in-class suppliers and the fact that we’ve been able to apply trade has allowed Sharp to save considerable dollars while working with premium suppliers. I view Active as an extended part of the team”
“At Federópticos we have been working according to the principles that inspired the foundation of the Group for more than 25 years: a high level of qualification, innovation as a complement to professionalism and providing confidence to our clients. One of the keys to success is to consider our key suppliers as "partners" in the development of our activity. Thus, Active International has understood the needs of our business and provides continuous value to the operations of Federópticos, maintaining the level of flexibility and agility that we need to adapt its services to an environment as changing and unique as that of our Cooperative, with the challenges that entails.
Being able to rely on Active to manage our inventory surpluses, on the one hand, allows us not only to restore the expected value of these inventories in our books, but also to reduce operational expenses that would detract from our income statement. When it comes to the execution and management of Federópticos advertising campaigns, Active has always respected our planning and its team has been proactive in proposing the most appropriate solutions for each region and target. Thanks to the fact that they have managed to internalize our objectives, we work with a valuable ally to optimize our media investments.”
“Magnify media is proud to work in partnership with Active International and are delighted with their innovative approach to meet with their ever-growing portfolio. Their willingness to be flexible and transparent with client liaising has resulted in sales and a previously untapped new customer base for Magnify Media. The relationship continues to grow, develop and blossom and we look forward to working closely with them for the foreseeable future”
Global markets are in turmoil and warnings of an imminent recession are spreading. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term, this can help but what is the long-term effect of cutting marketing spend?
So why use corporate trade? According to Anthony Woolley, Financial Director at Active International, it’s about fully utilising the value of their product: “Firms are using their own products and services to pay for business costs. Their own product has margin built into it. Anything a firm pays with using a pound of their own product doesn’t cost them a pound”...
The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable. Read how Active can work with the Travel industry and help businesses Achieve More