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Global markets are in turmoil and warnings of an imminent recession are spreading. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term, this can help but what is the long-term effect of cutting marketing spend?
So why use corporate trade? According to Anthony Woolley, Financial Director at Active International, it’s about fully utilising the value of their product: “Firms are using their own products and services to pay for business costs. Their own product has margin built into it. Anything a firm pays with using a pound of their own product doesn’t cost them a pound”...
The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable. Read how Active can work with the Travel industry and help businesses Achieve More