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"Consumers want brands with good utility, have real purpose and are more than a commercial entity."
We talk to WACL member Zoe Howorth (Women in Advertising and Communication Leadership) on a range of topics from Olympic advertising for brands, leaning on her experiences as Marketing Director for Coca Cola UK . To 'Meat Free Mondays', an initiative, which has encouraged millions to reduce their meat intake, positively impacted the environment and raised climate change awareness. And finally Zoe discusses why working for businesses which puts emphasis on the 3 Ps of 'Profit, Planet & People' is rewarding and fits the emerging, accountable consumer mindset.
We spoke to Abba Newbery, CMO of Habito on the benefits of becoming a B Corp UK accredited company, how Habito is the 'What's Next' of Mortgage Broker/Providers in the UK and how they are helping to raise the profile of skateboarding in the UK by teaming up with Skateboard GB ahead of the long-awaited skateboarding debut in the Olympics this year.
We speak to Dan Bates, Founder and CEO of Rebel Energy about launching a new breed of energy supplier in the UK. Dan's mission with Rebel Energy is to address inequality and the climate crisis with a startup that addresses 3 mega trends in the energy industry
At our virtual round table event, we invited senior marketing leaders from our UK clients, Bloom & Wild, Freixenet Copestick and Pret a Manger, to talk us through the lessons they have learnt from a turbulent 2020.
Undoubtedly one of the most fascinating brands of the past year is Just Eat Takeaway, a British-Dutch dot-com company; in this episode, we enjoyed speaking to Canadian subsidiary company SkipTheDishes CEO Kevin Edwards.
Kevin talks about the lessons learned throughout the pandemic; the effect on their business and independent restaurants.
We speak to Steve Dennis, author of 'Remarkable Retail How to Win & Keep Customers in the Age of Disruption'.
Steve gives us an overview of the retail industry; the impacts of shopping mall oversupply, lack of diversified shopping experiences and the evolution of e-commerce. Steve also takes us through 'The 8 Essentials of Remarkable Retail', a framework that guides brands in the design of enduring, highly profitable and intensely customer-centric growth strategies.
In this episode of the What's Next podcast, we speak with Tina Fegent, a leading specialist and consultant in Marketing Procurement. Tina gives her insight into how Marketing Procurement has grown, evolved and where it is headed.