Insights

We chat with Professor Dr Jonathan AJ Wilson, Professor of Brand Strategy and Culture at Regent's University in London. We discussed how businesses can avoid tokenism in advertising & company culture and how the smart money is on embracing this watershed moment.

In this episode of the What's Next podcast, we speak to Paul Skinner, Founder of Marketing Kind and Agency of the Future. Paul shares his thoughts on how marketing can play a more positive role in the world and how marketers have the essential qualities and skills to contribute to societal change.

As businesses look to recover and rebuild, Paul discusses the importance of establishing and reconnecting with purpose, not only for shareholders but all stakeholders including employees and society on the whole.

In this episode, Karim speaks to Matteo Rizzi, FinTech Investor. Innotribe Co-Founder, ex SWIFT, Co-Founder FinTechStage.com. Matteo talks about the benefits of hiring talent with an entrepreneurial spirit and what executives need to do to nurture in-house talent.

In our brand new podcast: 'What's Next', Karim speaks to Jane Ractliffe, Co-Founder and MD of Standard Media Index. Jane gives us her insight and predictions for What's Next and why Australia/New Zealand is an excellent place for marketers to test and experiment whilst the rest of the world is still in the grips of the COVID-19 pandemic.

The very clear business lesson from COVID-19  is to expect the unexpected. New threats require new approaches, and supply chain now plays a far more prominent role in fulfilling the customer promise. Supply Chain & Marketing have a unique opportunity to align their efforts in order to achieve more across the business.

'Back on the Road'

Plunging sales of new cars, production lines grinding to a standstill and forecourts full of unsold vehicles, the Automotive sector has crashed into the pit lanes...

'A New Look'

Like many sectors, Health and Beauty has its own unique challenges in the current climate

Out With The Old - In With The New

Whether its out-of-season stock, changing routes to market or failing business models; Fashion Retail has been under siege

'Pivoting to Profit'

Active International, offers financial solutions to businesses with underperforming assets – an agile & bespoke business option in the current environment...

Read about how Active is working with businesses in the Food & Drink industry during the Covid-19 pandemic. Is your business facing similar challenges?