Search results for Articles
The very clear business lesson from COVID-19 is to expect the unexpected. New threats require new approaches, and supply chain now plays a far more prominent role in fulfilling the customer promise. Supply Chain & Marketing have a unique opportunity to align their efforts in order to achieve more across the business.
Global markets are in turmoil and warnings of an imminent recession are spreading. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term, this can help but what is the long-term effect of cutting marketing spend?
So why use Corporate Trade? According to Anthony Woolley, Financial Director at Active International, it’s about fully utilising the value of their product: “Firms are using their own products and services to pay for business costs. Their own product has margin built into it. Anything a firm pays with using a pound of their own product doesn’t cost them a pound”...
The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable. Read how Active can work with the Travel industry and help businesses Achieve More