In this episode of the What's Next podcast, we speak to Paul Skinner, Founder of Marketing Kind and Agency of the Future. Paul shares his thoughts on how marketing can play a more positive role in the world and how marketers have the essential qualities and skills to contribute to societal change.
As businesses look to recover and rebuild, Paul discusses the importance of establishing and reconnecting with purpose, not only for shareholders but all stakeholders including employees and society on the whole.