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At our virtual round table event, we invited senior marketing leaders from our UK clients, Bloom & Wild, Freixenet Copestick and Pret a Manger, to talk us through the lessons they have learnt from a turbulent 2020.
Undoubtedly one of the most fascinating brands of the past year is Just Eat Takeaway, a British-Dutch dot-com company; in this episode, we enjoyed speaking to Canadian subsidiary company SkipTheDishes CEO Kevin Edwards.
Kevin talks about the lessons learned throughout the pandemic; the effect on their business and independent restaurants.
We speak to Steve Dennis, author of 'Remarkable Retail How to Win & Keep Customers in the Age of Disruption'.
Steve gives us an overview of the retail industry; the impacts of shopping mall oversupply, lack of diversified shopping experiences and the evolution of e-commerce. Steve also takes us through 'The 8 Essentials of Remarkable Retail', a framework that guides brands in the design of enduring, highly profitable and intensely customer-centric growth strategies.
In this episode of the What's Next podcast, we speak with Tina Fegent, a leading specialist and consultant in Marketing Procurement. Tina gives her insight into how Marketing Procurement has grown, evolved and where it is headed.
This week's podcast features quickfire insights into the 'TMT Predictions 2021' report published by Deloitte. Duncan Stewart, Director of Research for Deloitte Canada and co-author of the report, gives us further insight into 3 key topics featured in the report
We chat with Professor Dr Jonathan AJ Wilson, Professor of Brand Strategy and Culture at Regent's University in London. We discussed how businesses can avoid tokenism in advertising & company culture and how the smart money is on embracing this watershed moment.
In this episode of the What's Next podcast, we speak to Paul Skinner, Founder of Marketing Kind and Agency of the Future. Paul shares his thoughts on how marketing can play a more positive role in the world and how marketers have the essential qualities and skills to contribute to societal change.
As businesses look to recover and rebuild, Paul discusses the importance of establishing and reconnecting with purpose, not only for shareholders but all stakeholders including employees and society on the whole.
In this episode, Karim speaks to Matteo Rizzi, FinTech Investor. Innotribe Co-Founder, ex SWIFT, Co-Founder FinTechStage.com. Matteo talks about the benefits of hiring talent with an entrepreneurial spirit and what executives need to do to nurture in-house talent.
In our brand new podcast: 'What's Next', Karim speaks to Jane Ractliffe, Co-Founder and MD of Standard Media Index. Jane gives us her insight and predictions for What's Next and why Australia/New Zealand is an excellent place for marketers to test and experiment whilst the rest of the world is still in the grips of the COVID-19 pandemic.