June 16, 2021
What's Next with Adrian Montgomery
We talk with Adrian Montgomery, CEO of Enthusiast Gaming, about the meteoric rise of the e-sports and gaming industry and why its a vital space for advertisers/marketers.
"60% of Gen Z prefer e-sports over traditional sports". A statistic that may seem strange to some, however, Adrian illuminates how the US election zoned in on the Gen Z vote by getting on board the gaming train.
The potential for the advertising & marketing industry is vast, with privacy updates being extensively rolled out and impacting available third-party data. The wealth of first-party data in the growing gaming community will be crucial for advertisers seeking to reach a demographic that is hard to find using traditional media routes.
Listen to the episode on our podcast mini site here - www.thewhatsnextpodcast.com/episode/adrianmontgomery