A Look at automotive advertising in the UK
The UK automotive industry is one of the largest and most diverse in the world, encompassing manufacturers, suppliers, and retailers. The industry faced significant challenges in recent years, including ...
Weathering the Storm with Celebrity Cruises
For nearly two years the travel sector has been dominated by uncertainty as the pandemic threatened to unsettle tour operators, hotels, airlines, cruise companies and more.
The good news is that c ...
The Travel & Hospitality industry has a lot in common with the Media industry. Whether its hotel rooms, flights, TV space or poster sites, both rely on a high occupancy rate to stay profitable.
The demand dynamics for both industries are the ...
MAD//North in Manchester was more than just an industry event — it was a vivid celebration of the creativity, commercial strength and bold thinking that define northern brands today. From standout sessions like Jet2holidays’ viral success story t ...
Our Managing Director, Ruth Cartwright, has been featured in The Media Leader UK as part of its International Women’s Day series, spotlighting the women shaping and inspiring our industry.
In her contribution, Ruth reflects on the power of ad ...
The increased daily touchpoints that we all have in using supportive AI tools, and generative AI tools, via the ever evolving AI chatbots, is not new news. It’s commonplace and will now always be in our lives. Brands and marketing specialists are d ...
From Incremental to Impactful: Transforming Kia's value delivery
Background
Active started working with Kia in 2019, having successfully secured the account following a competitive pitch against the incumbent. As part of the pitch, Active comm ...
How we funded over £160m of business costs for media owners in 2024
The Background
Active has trading relationships with leading media owners in the UK across TV, OOH, Radio, Digital, Cinema and Publishing.
The Challenge
To allow our me ...
How we drove bookings and revenue to Imperial London Hotels
The Challenge
Active’s Business Services team is often the first choice for our media and client partners when planning corporate events, business travel, and staff accommodation.
...
