May 19, 2020

Introducing Active's new Vice President of Programmatic

Active International is pleased to announce the appointment of Dom Blacklock to the position of Vice President Programmatic.

Dom will be responsible for guiding our current programmatic activities and developing opportunities to incorporate Active’s USP, corporate trade, into the automated media buying landscape.   Dom will work out of the London office. He will lead the company’s automated buying strategy for all Active International’s 14 global offices and will work closely with the programmatic team at Involved Media, a digital subsidiary of the company, in New York.  

Dom comes to us most recently from the 7stars, the UK’s largest full-service independent media agency where he was the Head of Technology and Data-Driven Strategy. Prior to joining the 7stars, he was Global Head of Campaign Management at Amnet/Dentsu coordinating programmatic activity across 46 markets.  Before that he held several tech positions at MediaMath.  

Darren Riley, SVP Director International Media and Account Management said, “I am confident that Dom will not only be an excellent match for this position but a great addition to the Active team.  He has the right combination of tech knowledge and commercial facing experience to take our unique USP, Corporate trade, to the world of automated media buying, delivering value to our clients and our publisher partners alike”.     

Dom Blacklock said, “I couldn’t be more excited to be joining the global leader in corporate trade, and to help support and implement programmatic and technology solutions to enable our clients to achieve more across the evolving global digital media landscape”.