Food & Drink - Drinks Brand

This solution could work for you if you...

  • Have an inventory problem for Active to solve
  • Need help to find an a new distribution channel
  • Have an existing relationship with Active so you know that you will spend the Trade Credits in the near future
  • Are a manufacturer predominantly based in the UK

 

The Challenge

A drinks brand was upgrading one of its products which required current products to be sold quickly so as to make way for a new variant.

Our Solution

  1. Active worked with the manufacturer’s media agency to identify Tradable media. By working with Active the client was able to pay for the media plan partly in cash and partly using their excess products
  2. Active paid for the products at full wholesale price
  3. Active traded the products with various charity, social and media events in exchange for hospitality and tickets
  4. There was further PR for the drinks brand through sampling and presence at the event

The Benefits

  • Client increased their marketing campaign by part paying in products and gained further PR and sampling exposure at charity and sporting events
  • Media Owner received increased spend from client
  • Active International received tickets which were traded with media partners for media space which in turn was used by other Active clients

 

If you'd like to find out more about Corporate Trade, get in touch with John Charlesworth, our Director of Client Relations email or phone 020 7520 6666