General Retail - Multinational Retailer

This solution could work for you if you...

  • Have an inventory problem for Active to solve before any media runs
  • Need help to find an new distribution channels
  • Are a retailer predominantly based in the UK

 

The Challenge

A well-known retailer was looking to launch an online movie streaming service and wanted to maximise their new customers.

Our Solution

  1. Active worked with the media agency to identify and recommend Tradable opportunities and partners
  2. Active agreed to purchase a defined percentage in new business via vouchers
  3. Vouchers were traded with media partners to be used for staff incentives and reader promotions.

 

The Benefits

  • Client purchased vouchers representing incremental business and customers
  • Media Owners were able to pay for gift vouchers using their media space and reader promotions drove magazine subscriptions
  • Active International gained media space as payment for the vouchers and the media space was then sold to clients in exchange for cash and stock

 

If you'd like to find out more about Corporate Trade, get in touch with John Charlesworth, our Director of Client Relations email or phone 020 7520 6666